Archive for October, 2019

What Is ORM And How It Helps Businesses

Monday, October 21st, 2019

Businesses across the world have used the internet to generate a lot of revenues & profits. In fact, the internet is arguably the most important channel for businesses today.

The internet, however, is an open & democratic medium where brands and businesses are susceptible to criticism from consumers and other stakeholders. And, it is important that bands and businesses are well prepared for all kinds of online conversations that involve them.

Protecting a brand’s reputation online is a whole new ball game, and, it is to deal with this new beast that “Online Reputation Management” has been developed.

What is ORM?

Simply put, online reputation management is every online activity that is carried out to create, maintain & protect a brand’s online image. Although, ORM is a vast and comprehensive subject, some of the simple strategies that are often implemented by businesses include asking customers for positive reviews, quick & polite responses to positive & negative feedback, recommendations & better engagement with customers.

Apart from dealing with customers, ORM can also be done through SEO, SMO & other technical methods, with the help of which you can optimize the positive feedback & reviews and push down all the negative chatter.

Benefits of ORM

Investing in ORM can help you protect your brand’s reputation, and in the long run, build a strong and sustainable image. Let us see some of the main advantages of online reputation management:

  • Increased visibility

By engaging with your customers and target audience through online platforms like search engines, social media networks & blogs etc you can create a lot of positive chatter for your brand. You can encourage a happy customer to leave positive reviews on prominent platforms (like Google, twitter, facebook, etc.)

All this activity can help improve the online performance of your brand and make it more popular amongst your target audience.

  • Builds Trust

A common tendency in online buyer behavior is that people tend to read a lot of reviews before they buy a product. And, one way to build trust and create brand advocates it to gather as many positives testimonials as possible. This is especially true for local businesses, in which people seek opinions of previous customers before making a decision.

The ORM process can help you optimize all the positive feedback that you get from your customers and make your brand more trustworthy in the eyes of your customers & your target audience.

  • Conflict resolution

Unresolved negative feedback about your brand or business can damage its reputation. With the help of the Basic ORM Guide, however, you can find all the criticism that is happening online and resolve them as soon as possible.

Quick responses are something that customers generally appreciate and it also shows that you as a brand are sensitive to the needs of the customers. This is one reason why many of the top companies are also heavily invested in ORM.

  • Decreases Risk

This perhaps the most important point and, also one that many new brands & businesses often ignore. Many brands choose to hire an ORM partner only after something goes wrong, and they are unable to deal with the damage & loss of reputation.

If you have a comprehensive ORM strategy from the very beginning, you’ll be better prepared to deal with criticism and negative reviews. And in the long run, you’ll reduce the risk of losing your brand’s reputation.

Conclusion

Online reputation management (ORM) has now become an inseparable part of online marketing, and with the consumers becoming more enlightened and aware, the need for ORM is pertinent. To stay ahead of the curve, however, it is important to be proactive rather than reactive and be well prepared for ORM challenges.

10 Pro PR tips for brands in 2019-20

Tuesday, October 15th, 2019

PR has always played a major role in the larger publicity strategy of a brand, and with time its role has become even more critical. PR is frequently used for developing brand awareness and gathering attention of the media, but with a comprehensive PR strategy, a lot more can be done. 

Over the long term, positive media coverage can not only improve the image of a brand but make it more trustworthy in the eyes of the consumer. For doing that, however, PR professionals need to be at the top of their game and keep up with the dynamic world of PR.

In the past few years PR has changed quite dramatically, and to help PR professionals keep up with these changes we have come up with a list of PR tips that are relevant in 2019 – 20:

Develop an effective Brand Story

 

A brand is not just a product or a service which has a name & identity; it is a narrative (or story) of how a brand adds value to the lives of its customers. If you have a brand story, for example, how your brand helped a customer or How the brand came into existence, you can use many traditional & contemporary PR techniques to share such stories with your audience and connect with them in a more intimate manner. 

 

Write industry related content 

Write content that is related to your respective industry and make sure that it is informative and educational. Every now & then you can publish content that is related to your brand, but most of the content that you publish must enlighten or educate the reader in some way. 

 

Write an effective Press release

If you want your press release to be picked up by a journalist, make sure that the writing is perfect. 

While writing a press release for your brand you need to make sure that it does not come out looking like an advertisement. Rather, it needs to look like a piece of news that the audience ought to know. 

If you write a press release that is unique, easy to read & has an awesome headline, there is a good chance of it being published. 

 

Build a relationship with journalists 

Journalists are often thought leaders and opinion-makers of whichever field they write about. If you are able to develop a relationship with an eminent journalist who is related to your industry, it could prove to be very valuable in the long term. 

If such eminent journalists choose to write about your brand or mention it in one of his/her articles, it could enhance the goodwill of your brand.  

 

Ride the trends

A new and effective way of carrying out a successful PR campaign is to leverage online trends. If there is a trending topic on the internet or social media that is related to your industry, you can quickly publish a news item or an article to engage your audience. 

Twitter is arguably the best platform for leveraging online trends, and if your news item/ article is relevant there’s a chance that it might even go viral. 

 

Get handy with Social Media PR

Apart from catching trends on twitter, there are other ways of doing PR through social media channels. One way is to reach out to journalists on social media platforms like twitter, facebook & Linkedin and engaging with them to share your content through their social media handles. 

Helpful in observing social media tends and dealing with negative publicity, Social listening is also increasingly becoming a norm in PR

 

Hold Events

Another great way to engage your audience through PR is to hold events or participate in them as a sponsor. Large scale events generally get a lot of media attention and if your brand is making its presence felt in such events, it stands to gain quite a bit. 

 

Prepare for PR challenges

The internet is a very unpredictable place, and there could be times when there is negative publicity related to your brand. PR plays a huge role in dealing with untoward situations on the internet, and over the long term, it can also be used for online reputation management (ORM). 

 

Leverage SEO

 

A lot of content that is published online invariably ends up on the search engines also. SEO can be used to optimize content pieces like news, blogs, articles, stories, etc and made available to your target audience on the search engine. 

 

Become a thought leader

By becoming a thought/opinion leader in your industry, you can pretty much become a PR channel yourself. But for becoming a thought leader you need to publish high- quality content on a regular basis that your audience finds relevant and valuable. 

The way PR is done today may be very different from the way it was done traditionally, but its relevance has not diminished in any way. In-fact with the help of social media and digitization, the influence of PR has only increased.

Checkout – Pr Agency In Delhi