Archive for May, 2019

PPC Trends to watch out for!

Friday, May 17th, 2019

PPC Trends to watch out for!

1.  Automation

When it comes to PPC marketing, automation has become a crucial feature to factor in since Google itself is displaying ads for the targeted audience due to automation.

As this trend is picking up, Agencies have adopted automated bidding strategies instead of third-party tools and believes that the manual tracking techniques will soon be a thing of the past and PPC marketers will have to up their game in an effort align creativity with their skills.

2. Running E-commerce Ads

E-commerce platforms, without a doubt, are medium to reckon with when it comes to PPC marketing. We have observed that the biggest players in the market like Facebook and Google are looking to pick up this trend with keen interest.

3. Audience over keywords

Right keyword placement has been the mainstay of PPC marketing for decades. Digital Marketers in Delhi have used the best strategies to their knowledge and capitalized on this parameter effectively, but is all that going to change? We certainly feel so! Keyword targeting is gradually being replaced by Audience targeting strategies for the ads, which means audience grouping and behavior will highly influence the nature of campaigning. Though this transition sounds easier than done. Marketers will have to make sure that their messaging and copy is as relevant and personalized as possible!

4. Diversification of Channels

With the ever-growing marketing channels and mediums, brands need to diversify their strategies and make the best of the lucrative market, and with time, we feel, digital marketing agencies will have to keep a check on the multi-channel campaign strategy. It will be crucial to keep the users engrossed because the results are not always consistent.

5. Ads Quality

Most brands look to maximize profits via clicks and hence, the creativity, formatting and the nature of the ads placed need to meet the set expectations. What’s interesting to see is what strategy the digital agencies and marketers will adopt for the headlines.

6. Branding

Brands need to stay as much relevant as they need to generate ROI. This propels the brands to further their loyalty among users and requires them to push for ads on video streaming platforms.

7. Remarketing

The phenomenon of remarketing is not alien to digital agencies and marketers in Delhi. We feel that this act of reintroducing will be pushed further to maximize profits on products and services.

8. Video Marketing

Digital agencies cannot ignore the importance of video marketing and will have to spend on posting video ads, and banner ads on Youtube and other video streaming platforms.

 

Going by these trends, it is safe to say that we are keenly planning on effective implementation and patiently awaiting the launch techniques up our sleeves.

Ten tips for using Facebook Video to market yourself

Monday, May 27th, 2019

Ten tips for using Facebook Video to market yourself

Debuting as a digital medium for sharing life’s funny/sad/happy updates and events in pictures, Facebook has gradually repositioned itself from still to video. In fact, if you go out asking Digital agencies in Delhi about which type of content performs best on Facebook, they will promptly tell you it’s video. It’s not just organic posts that see higher engagement from video on Facebook either. A Facebook Live has 10 times greater reach than all other forms of Facebook content and earns 6 times more interactions than pre-recorded video.

So whether you share video in an ad, an organic post or by live streaming, your brand can benefit from sharing video content on Facebook.

So, as a digital marketer, if you want to make the most of this medium, here are 10 expert tips to upgrade your video marketing skills;

1. Hook ‘em before you lose ‘em

This is the golden rule of all kinds of marketing. Your video Ad should grab the viewer’s attention in the first 5 seconds in order to gain a high retention rate. Be sure of the audience you are targeting and keep your content relevant to them.

2.  Keep a check on your video length

It’s a known fact that after the first 90 seconds of your video, the engagement rate sees a steep drop. Although there are some exceptions to this rule when it comes to celebrity videos or anything that’s pop culture, it is essential to keep the length of your video ‘short and sweet’ to achieve maximum engagement in the shortest span possible.

3. Tell the audience why your video is worth it

Add a text to your video which is enticing from the first line since you have a few seconds to capture the audience’s attention. Use this opportunity to tell your viewers why this video is worth it.

4. Have an insightful thumbnail for your video

The thumbnail acts as a poster for your video film. A well thought out one could attract an unbelievable amount of clicks, while a poorly executed thumbnail can drive the viewers away. The key takeaway here is not to make it too clickbaity, it may come across as too on the nose.

5. Vertical over square

Vertical video is mobile friendly and hence, the more preferred form. Digital agencies and marketers in Delhi are conscious enough to follow and adopt trends that are more and more mobile-centric in order to capture the market of youth and millennials.

6. Set your Facebook Business Page rolling

A cover video instead of a static image for your page can set multiple things rolling. You could introduce your latest offering or product, or simply announce a new sale event through a cover video. Make sure to get the size and communication. A cover video won’t have as much text as a static cover image.

7. Closed Captioning

Closed captioning your videos makes your content inclusive, as it makes the video equally relevant for the deaf community. Also, most viewers on Facebook leave the sound off, and captioning your videos caters your content to them as well.

8. Experiment with different types of videos

There are a number of video types you can adapt to further your communication and idea. You could use the live video feature, available on all leading social media apps, to get candid with your viewers, or you could create informational/tutorial videos to educate your audience about your product through a proper format of storytelling, which is well planned and shot.

9. Effective content distribution

Whatever you do, make sure it creates a buzz. If it’s a brand film, make sure it’s promoted as a film! Share snippets of it as a teaser, get your audience hyped and excited about what’s coming their way. Make sure the links to your current films are always in the bio and about section of your brand page. Use the messenger and Instagram DM feature to get in touch with digital marketing news and views portals and influencers whose content align with the thought and vision of your campaign film and brand.

10. The Metrics

The success of any campaign, brand film, Tv show or any product is ultimately measured by numbers, and it’s very important to have a systematic way of keeping a check on them. Have clarity on what goals you want to achieve with your campaign and assign suitable metrics which shall help you keep a check on your performance.

In conclusion, your potential audience on Facebook can be achieved with videos that add value!

How to create an amazing press release in 2019

Tuesday, May 7th, 2019

How to create an amazing press release in 2019

We live in times, in which marketing has become a space of constant disruption & innovation. Many channels such as digital, Television commercial & Out-of-Home advertising, etc compete with each other for prevalence. And, using a press release for publicity in today’s times may seem somewhat retrograde.

But with the help of innovation & creativity of the digital age, the press release has not only survived but has evolved into an effective tool to distribute information online.

Why choose a press release?

The reach of a press release is no longer just limited to conventional news publications. There are many popular online news and opinion websites like Huffington Post, Forbes, YourStory & First post, etc, whose audience, to say the least, is formidable.

If you write an effective press release, and it is picked up by one or more of these websites, your story and brand will reach a huge audience. Getting published in a trusted news website also adds an element of credibility to your brand and the probability of your story getting more shares on social media platforms also increase.

Tips for an effective online press release

Creating an effective press release is no kids play, and it needs a mix of experience, expertise, and creativity to develop a press release that stands out.  Some of the fundamentals that must be considered for creating an effective press release are:

 

  • Write an Awesome Headline

The title of the press release must be something that summarizes its message in a few words and is written in a way that captures a reader’s attention. Sub-headings are also frequently used in a press release when the title is not sufficient to convey the idea behind the press release.

 

  • Keep it Short

Journalists and online news networks don’t have time to go through lengthy stories. For your press release to be picked up it needs to be short, crisp & to the point, it is best to fit everything in a page or two.

Remember, your press release is one of the many hundreds that are floating around. And for it to be picked up by a journalist, it needs to be a quick & effective read.

 

  • The five W’s & one H.

Check that these basic elements of journalism are considered in the press release

– Who

– What

– When

– Where

– Why

– How?

 

  • Avoid Corporate & Industry Jargons

Unless you are writing for a specialized industry related journal, remember that most of your audience are common people who may not understand expressions related to a particular industry. To reach out to a large section of readers, you must write in a style that is relatable to everybody.

 

  • Use Images & Infographics

A news copy when integrated with an image grabs more attention, and also puts across the message of the press release in an instant. If your press release includes data points, you can integrate it into your news copy in the form of an Infographic. Infographics are an excellent way of presenting data points with clarity and structure.

 

  • Include a Quote

A quote from an industry veteran or an opinion leader adds a lot of weight to the press release; it also gives a human factor to your story, making it more relatable for the audience. Many online news and opinion websites present quotes by prominent people in rich text or images to drive reader engagement.

 

  • Try being Unique

Journalists and influencers are likely to pick up a story that has something unique about it. Even if your press release is not something profound or different, try packaging it with a unique perspective. A new and unique point of view, even on a benign subject, can make a press release newsworthy.

 

  • Hire an Expert

A press release is something that needs experience and expertise, not just in writing a copy, but also in its distribution. By hiring a good PR agency, you can have your news copies written by professionals. And also from their contacts, you will be able to reach a larger section of journalists, bloggers & influencers.

A press release is a great way to constantly reach out and stay connected with your customer base. Compared to the many marketing channels that are used these days, this method may seem a little “old-school”, but once bundled with the power of digital, a press release is something that has the influence to reaches out to a huge audience and also has the virtue to add an element of credibility to your brand.