Archive for April, 2018

5 Effective SEO Tactics of 2018

Thursday, April 12th, 2018

SEO tactics today are a lot more than just Keywords placement and Back-linking, and there is a constant need to keep up with the changing SEO algorithms and the ever-evolving search engine behavior of the end-users.

2017 was an exciting year for SEO and, 2018 promises to be the same. Let us see some of the SEO trends that are likely to dominate in 2018:

Voice Search

People are getting into a habit of using their own voice to interact with search engines. In 2018, as the accuracy of the voice assistants improves, SEO strategies will be optimized for voice search. This could include tactics like using long-tail keywords and more use of everyday language in the content.

User Experience

User experience is not only related to website or app design but is also related to information architecture. With the SEO perspective, the readability of content, navigation, and site speed are factors of vital importance. Seamless user experience on a website has a positive effect on the ranking.

Keyword Intent

As the algorithm gets more contextual, the intent with which a query is made on a search engine has become very important. In 2018, SEO providers will optimize the content as per the “intent of the query” rather than generic “keyword-based” content optimization.

Shift to Mobile

SEO providers are increasingly adopting accelerated mobile pages and are also enhancing mobile users’ experience. With mobile search today accounting for more than 60% of total searches, Google has come up with the mobile-first index. This update in the algorithm is expected to bring a considerable change in the SEO world.

Featured Snippets

Featured snippets have attained No. 1 position in today’s time. And the new challenge for SEO professionals is to create content which will be suitable for it. Putting content in Q&A format and proper formatting & structure of the content is required so that Google can pull precise information for the featured snippets.

Algorithms in the future are expected to become even more end-user oriented, and in this scenario, SEO professionals must become more and more aware and intuitive about the behavior patterns of the end-users. And success in SEO will continue to grow by keeping up with the updated and the adoption of the newest available technology.

Top 5 Digital Marketing Trends in 2018

Thursday, April 12th, 2018

2017 had been a very exciting year for digital marketers and the early trends in 2018 show a fascinating year ahead.

Let us evaluate some trends from 2018 that promises to make a big impression this year.

The exponential rise in demand for Digital security

Cybersecurity has always been an issue of major concern but due to many recent events, these issues have come to the forefront. In the near future, transparency in digital marketing and branding efforts will become a necessity. Consumers’ faith in a brand will depend on how transparent it is for them.

Tracking Customer Journey

Consumer data analytics is a cornerstone of digital marketing and in 2018, this aspect will become even more important. Data analytics will take a deep dive into understanding the customers’ journey across all online channels which will eventually make targeting more accurate and improve the chances of brand advocacy.

Visual search

Voice searches were big in 2017, but with phones becoming more of a visual tool, 2018 is likely to see more innovation and adoption of visual search engines. Adding to this phenomenon is the comprehensive adoption of photo sharing applications like Instagram and Snapchat. The visual search engines are likely to get increasingly intelligent.

Video marketing

The video is the most influential form of content but digital marketers always struggle in dealing with the ever-declining attention spans. This year, brands will again focus on video content and digital marketers will be expected to come up with innovative content ideas to drive brand engagement.

Influencer Marketing

Influencer marketing is here to stay. Many social media platforms like Instagram , Snapchat , Facebook , Youtube, etc. are the primary sources of influencer marketing. It has become a great strategy for many personalized brands (i.e. brands involved in fashion, food, etc.) to gain popularity through a person who has a massive social media following.

These are the top 5 trends for 2018. But the digital market is a forum which is dependent on innovation. And I am sure that 2018, like any other year, will come up with its share of surprises.

Digital Media in India

Thursday, April 12th, 2018

According to an economic times report, the Indian media and broadcast industry is expected to touch USD 34.8 billion, and this growth will be paced by a significant surge in the digital media, which will gain more prominence in the times to come.
The Indian Media Industry is said to be at a digital crossroads today. The medium has almost spread to all the industries and traditional methods of marketing (TV, Print, radio, OOH, etc.) are being challenged by digitization.

Let us see some of the major reasons that are driving the growth of digital media in India:

Trust Factor

The early apprehensions in the digital medium have now faded away and people have started trusting the information on the internet and have adopted e-commerce in a big way. People now shop for clothes, groceries, furniture, etc. through the internet and a considerable number of people have even adopted online and mobile banking.

Communication revolution

Majority of Indians now have at least a low-cost Smartphone, which has increased the penetration of high-speed internet exponentially. This factor has revolutionized the market for both consumers and as well as marketers. The number of internet users in India was 481 Million in December 2017, which give a huge opportunity to serve a large and growing population.

Adoption of Digital marketing my companies

All the top corporate in India have already either developed or are in the process of developing an integrated digital strategy for themselves. Traditional methods of marketing are no longer seen as sufficient and the dependence on digital marketing is expected to become even greater in the times to come. In fact, on the global level, 2018 is expected to be the year in which Digital marketing will out-do traditional methods of marketing.

Digital Marketing, Cheaper than traditional methods

Cost-effectiveness is one thing that makes digital marketing very popular today. TV & Print ads cost a lot, but online advertising, on the other hand, is something that even start-ups can afford.

Although Digital Marketing is growing leaps and bounds, there is still a lot of scopes for the industry to grow. And with demography on its side and zeal for entrepreneurship and innovation, India has a bright digital future.

Importance of Social Media

Thursday, April 12th, 2018

Social media marketing has become a prominent part of the marketing efforts of all businesses. Whatever your objective, be it developing and maintaining your brand or increasing sales, SMM has become a channel for driving all these missions.

Let us see some of the reasons why having a social media presence has become important for all businesses:

Brand Recognition

With people spending less & less time in front of the television sets and more time with their Mobile devises, Social media engagement through smartphones has become the most popular marketing channel.
It is therefore important for companies to have their presence on all social media channels such as Facebook, Twitter, Google+, LinkedIn, Tumblr, YouTube, and Pinterest, etc.

Better customer insights

Data analytics has made it possible for digital marketers to make detail observations about the behavior of their target group on different social media platforms. It is now possible for digital marketers to do a precision targeting which can help businesses get better results from their marketing activities.

Consumer interaction

Social media is a place where businesses can interact with their customers directly. There can be a lot of people talking about a brand or a business over various social media platforms. Acknowledging and interacting with them can help build strong relationships with your customers and drive brand advocacy. Social media has also become a strong platform for grievance redressal.

Conversions

Social media marketing is also a great way of spurring action. Any business which wants to drive its sales with the help of social media marketing can do so by creating a landing page that can be linked to any social media campaigns that are being run on platforms like Facebook, Instagram, etc.

The above reasons are enough to demonstrate the importance of social media marketing in today’s day and age. With a comprehensive social media strategy, any business can attract more customers and grow.